About Parcours X

Marketing has to prove itself.

We turn ads, funnels, sales and AI into customers, hires and hours saved for Luxembourg companies. Judged on results, not on likes.

Thierry Henschen, founder and CEO of Parcours X — **Thierry Henschen**Founder & CEO

The founder

“Marketing is a data sport. Creativity opens the door; the numbers tell us where to go.”

Thierry founded Parcours in 2018, one of the first agencies in Luxembourg built around social media. Today he brings strategy, ads, funnels, sales and AI together around one simple idea: marketing has to prove its value.

In the press

What others wrote.

Luxemburger Wort2020

“The company that masters social media wins.” An interview with Thierry about campaigns, and teaching at the Chamber of Commerce.

Read the article

Silicon Luxembourg2023

How NUWOT, our recruiting brand, finds the candidates who are not on any job board.

Read the article

What sets us apart

We keep learning.

€20,000+invested in expert training
Meta ads · AI · lead funnels

DXR coaching

Agency coaching in lead generation, sales processes and automation.

RGSMW coaching

Proven ad systems that bring qualified leads, without trial and error.

Rising contributor at Perspective

Thierry shares how mobile-first funnels win clients and applicants fast.

Our story

From likes to customers.

2018

Parcours is founded

A social media agency in Luxembourg. It grows fast with well-known national brands.

Strategy · Content · Meta ads

2024

From reach to revenue

We change what we sell. Visibility is not the goal any more: every campaign has to create real sales conversations.

Funnels · Qualification · Sales

2026

Parcours X

One name: services (marketing, lead generation, recruitment, AI), platforms like HomeUpdate, and our own apps, where we test everything first.

AI · Data · Results

What we believe

Growth starts with a hunch. Measuring makes it predictable.

No measuring, no steering.

Every click and every funnel step tells us what to do next.

Creativity serves sales.

A beautiful ad is only useful if it reaches the right person and makes them act.

Digital is not a trend.

It is a faster, more transparent way to run a company.

AI speeds up judgement.

It tests more and qualifies better. Strategy, trust and responsibility stay human.

Since 2018

Trusted by Luxembourg brands.

See the case files

What happens next

Fifteen minutes. Then you will know if this is worth doing.

Book 15 minutes SME Package check